Zertifikate
Hier findest du meine erhaltenen Zertifikate und Abschlüsse von Universitäten, Fachhochschulen, Seminaren und Zertifizierungsstellen.
Paris Lodron Universität Salzburg (PLUS)
Studienschwerpunkt „Neue Medien“ – plus.ac.at
Digitale Bildbearbeitung, Grafik & Fotografie
- Digitale Fotografie und elektronische Bildverarbeitung
- Wissenschaftliche Fotografie
Digitale Videotechnik
- Video Intensivschulung
- Herstellung von 3D Videos
Digitale Audiotechnik
- Tonschnitt- und Kompositionssoftware
- Tonschnitt und Audiorestauration
Neue Medien in Aus- und Weiterbildung
- eStudy Skills
WWW und Multimedia
- Multimedia Digital
- Social Media Content Production
Spezialisierungs- und Vertiefungsfächer
- Makrofotografie
Fachhochschule Salzburg (FH)
Zertifizierter Suchmaschinenmarketing-Experte (FH) – fh-salzburg.ac.at
Technical programming and tools
- Linkbuilding
- Ryte
- Sistrix
- Technische SEO
Online Marketing
- Recht für SEO und SEA
- Webanalyse
Search Engine Optimization
- SEO BootCamp & Semesterprüfung
- Google Search Console
- International SEO
- SEM Tourismus
- SEO Advanced
User and Content
- Storytelling
- Verständnis für Besucher
- Conversion Optimierung
- Onlinethinking
Wissenschaftliches Arbeiten
- Wissenschaftliches Arbeiten
- Google Ads Bootcamp 1
- Google Ads Bootcamp 2 und Semesterprüfung
Fachhochschule Salzburg (FH)
SISTRIX Toolbox Workshop – fh-salzburg.ac.at
Inhalte des SISTRIX Workshops
- SEO-Grundlagen
- SEO-Analysen mit der SISTRIX Toolbox
- Einführung in die verschiedenen Toolbox-Module
- Grundlagen des SISTRIX Optimizers
Google Professional User Experience Design (UX Design) Zertifikat
7 Kurse zum Thema UX Design – de.coursera.org
Google UX Design
(7 Kurse)
- Foundations of User Experience (UX) Design
- Start the UX Design Process: Empathize, Define, and Ideate
- Build Wireframes and Low-Fidelity Prototypes
- Conduct UX Research and Test Early Concepts
- Create High-Fidelity Designs and Prototypes in Figma
- Responsive Web Design in Adobe XD
- Design a User Experience for Social Good & Prepare for Jobs
Kurs 1: Foundations of User Experience (UX) Design
(4 Wochen)
Introducing user experience design
Getting to know common terms, tools, and frameworks in UX design
Joining design sprints
Building a professional presence
Kurs 2: Start the UX Design Process: Empathize, Define, and Ideate
(5 Wochen)
- Integrating research into the design process
- Empathizing with users and defining pain points
- Creating user stories and user journey maps
- Defining user problems
- Ideating design solutions
Kurs 3: Build Wireframes and Low-Fidelity Prototypes
(3 Wochen)
- Storyboarding and wireframing
- Creating paper and digital wireframes
- Building low-fidelity prototypes
Kurs 4: Conduct UX Research and Test Early Concepts
(4 Wochen)
- Planning UX research studies
- Conducting research with usability studies
- Analyzing and synthesizing research results
- Sharing research insights for better designs
Kurs 5: Create High-Fidelity Designs and Prototypes in Figma
(6 Wochen)
- Starting to create mockups
- Applying visual design principles to mockups
- Exploring design systems
- Participating in design critique sessions
- Creating high-fidelity prototypes
- Testing and iterating on designs
Kurs 6: Responsive Web Design in Adobe XD
(6 Wochen)
- Starting the UX design process: Empathize and define
- Continuing the UX design process: Ideate
- Creating wireframes for a responsive website
- Creating and testing low-fidelity prototypes
- Creating and testing high-fidelity designs
- Documenting design work and searching for jobs
Kurs 7: Design a User Experience for Social Good & Prepare for Jobs
(5 Wochen)
- Starting the UX design process: empathize, define, ideate
- Creating wireframes and low-fidelity prototypes
- Creating mockups and high-fidelity prototypes
- Designing a complementary responsive website
- Finding a UX job
Google Professional Digital Marketing & eCommerce Zertifikat
7 Kurse zum Thema Digital Marketing & eCommerce – de.coursera.org
Google Digital Marketing & eCommerce
(7 Kurse)
- Foundations of Digital Marketing and eCommerce
- Attract and Engage Customers with Digital Marketing
- Assess for Success: Marketing Analytics and Measurement
- Think Outside the Inbox: E-Mail Marketing
- From Likes to Leads: Interact with Customers Online
- Satisfaction Guaranteed: Develop Customer Loyalty Online
- Make the Sale: Build, Launch, and Manage eCommerce Stores
Kurs 1: Foundations of Digital Marketing and eCommerce
(4 Wochen)
- Define the fields of digital marketing and e-commerce
- Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles)
- Summarize how this program will help prepare you for a career in digital marketing and e-commerce
- Identify the roles and functions that digital marketing and e-commerce play within an organization
- Understand the customer journey and the function of journey maps
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy
Kurs 2: Attract and Engage Customers with Digital Marketing
(4 Wochen)
- Identify customer personas and build your target audience
- Describe the marketing funnel’s purpose and benefits
- Know how to increase your conversion rate
- Explain the purpose of SEO and the essential SEO terms to know
- Use Google Search Console and its reports to monitor a site’s presence in Google Search results
- Recognize the benefits of SEM and why to do it
- Understand the fundamentals of Google Ads and targeting audiences
Kurs 3: From Likes to Leads: Interact with Customers Online
(5 Wochen)
- Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
- Determine how to choose social media platforms for a campaign
- Understand how to boost engagement on social media
- Learn how to write, design, and repurpose engaging content for social media
- Recognize how to use the data gathered from social media analytics as a decision-making tool
- Learn best practices for presenting a social media report
- Achieve specific marketing goals through the use of paid social media
Kurs 4: Think Outside the Inbox: E-Mail Marketing
(5 Wochen)
- Write effective preview text and subject lines using best practices
- Create email marketing automation and workflows
- Build and maintain email lists
- Write effective email copy
- Conduct contact management and list segmentation
- Employ best practices to handle personally identifiable information, or PII, and user data safely
- Measure and analyze email campaign results
Kurs 5: Assess for Success: Marketing, Analytics and Measurement
(4 Wochen)
- Plan and allocate the spending of marketing budgets
- Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns
- Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance
- Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project
- Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign
- Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared
- Create charts in spreadsheets for visualization of metrics
Kurs 6: Make the Sale: Build, Launch, and Manage eCommerce Stores
(4 Wochen)
- Understand essential e-commerce strategies and practices
- Explain how to conduct market research and product research
- Set up a mock e-commerce store using Shopify
- Use Google Ads to engage e-commerce customers
- Explain how trends and seasonality affect e-commerce businesses
- Use best practices to create an engaging customer experience online
- Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery
- Optimize a checkout flow for customers
Kurs 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
(4 Wochen)
- Identify common strategies for building customer loyalty in e-commerce
- Understand how to successfully manage client relationships and measure satisfaction
- Monitor an e-commerce store’s performance
- Update an e-commerce store based on data
- Complete a portfolio scenario to prepare for job interviews
- Find, apply for, and prepare for interviews and jobs
- Put together a portfolio and/or resume to present to employers
Sustainable Fashion
1 Kurs zum Thema Sustainable Fashion – de.coursera.org
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