Zertifikate

Hier findest du meine erhaltenen Zertifikate und Abschlüsse von Universitäten, Fachhochschulen, Seminaren und Zertifizierungsstellen.

Pankart UX & Webdesign - 3D Icon - Notizbuch

Paris Lodron Universität Salzburg (PLUS)

Studienschwerpunkt „Neue Medien“ – plus.ac.at

Digitale Bildbearbeitung, Grafik & Fotografie

  • Digitale Fotografie und elektronische Bildverarbeitung
  • Wissenschaftliche Fotografie

Digitale Videotechnik

  • Video Intensivschulung
  • Herstellung von 3D Videos

Digitale Audiotechnik

  • Tonschnitt- und Kompositionssoftware
  • Tonschnitt und Audiorestauration

Neue Medien in Aus- und Weiterbildung

  • eStudy Skills

WWW und Multimedia

  • Multimedia Digital
  • Social Media Content Production

Spezialisierungs- und Vertiefungsfächer

  • Makrofotografie
Alexander Pankart - Studienschwerpunkt Neue Medien der Universitaet Salzburg

Fachhochschule Salzburg (FH)

Zertifizierter Suchmaschinenmarketing-Experte (FH) – fh-salzburg.ac.at

Technical programming and tools

  • Linkbuilding
  • Ryte
  • Sistrix
  • Technische SEO

Online Marketing

  • Recht für SEO und SEA
  • Webanalyse

Search Engine Optimization

  • SEO BootCamp & Semesterprüfung
  • Google Search Console
  • International SEO
  • SEM Tourismus
  • SEO Advanced

User and Content

  • Storytelling
  • Verständnis für Besucher
  • Conversion Optimierung
  • Onlinethinking

Wissenschaftliches Arbeiten

  • Wissenschaftliches Arbeiten

Google

  • Google Ads Bootcamp 1
  • Google Ads Bootcamp 2 und Semesterprüfung
Pankart Website Development FH Salzburg Suchmaschinenmarketing Mappe
Pankart Website Development FH Salzburg Suchmaschinenmarketing Innen

Fachhochschule Salzburg (FH)

SISTRIX Toolbox Workshop – fh-salzburg.ac.at

Inhalte des SISTRIX Workshops

  • SEO-Grundlagen
  • SEO-Analysen mit der SISTRIX Toolbox
  • Einführung in die verschiedenen Toolbox-Module
  • Grundlagen des SISTRIX Optimizers
Pankart Website Development Zertifikate Sistrix

Google Professional User Experience Design (UX Design) Zertifikat

7 Kurse zum Thema UX Design – de.coursera.org

Google UX Design
(7 Kurse)

  • Foundations of User Experience (UX) Design
  • Start the UX Design Process: Empathize, Define, and Ideate
  • Build Wireframes and Low-Fidelity Prototypes
  • Conduct UX Research and Test Early Concepts
  • Create High-Fidelity Designs and Prototypes in Figma
  • Responsive Web Design in Adobe XD
  • Design a User Experience for Social Good & Prepare for Jobs
Alexander Pankart - Google UX Design Google UX Professional

Kurs 1: Foundations of User Experience (UX) Design
(4 Wochen)

Introducing user experience design

Getting to know common terms, tools, and frameworks in UX design

Joining design sprints

Building a professional presence

Alexander-Pankart - Foundations of User Experience UX-Design Google UX Professional

Kurs 2: Start the UX Design Process: Empathize, Define, and Ideate
(5 Wochen)

  • Integrating research into the design process
  • Empathizing with users and defining pain points
  • Creating user stories and user journey maps
  • Defining user problems
  • Ideating design solutions
Alexander-Pankart - Start the UX Design Process Empathize Define and Ideate Google UX Professional

Kurs 3: Build Wireframes and Low-Fidelity Prototypes
(3 Wochen)

  • Storyboarding and wireframing
  • Creating paper and digital wireframes
  • Building low-fidelity prototypes
Alexander Pankart - Build Wireframes and Low Fidelity Prototypes Google UX Professional

Kurs 4: Conduct UX Research and Test Early Concepts
(4 Wochen)

  • Planning UX research studies
  • Conducting research with usability studies
  • Analyzing and synthesizing research results
  • Sharing research insights for better designs
Alexander Pankart - Conduct UX Research and Test Early Concepts Google UX Professional

Kurs 5: Create High-Fidelity Designs and Prototypes in Figma
(6 Wochen)

  • Starting to create mockups
  • Applying visual design principles to mockups
  • Exploring design systems
  • Participating in design critique sessions
  • Creating high-fidelity prototypes
  • Testing and iterating on designs
Alexander Pankart - Create High Fidelity Designs and Prototypes in Figma Google UX Professional

Kurs 6: Responsive Web Design in Adobe XD
(6 Wochen)

  • Starting the UX design process: Empathize and define
  • Continuing the UX design process: Ideate
  • Creating wireframes for a responsive website
  • Creating and testing low-fidelity prototypes
  • Creating and testing high-fidelity designs
  • Documenting design work and searching for jobs
Alexander Pankart - Responsive Web Design in Adobe XD Google UX Professional

Kurs 7: Design a User Experience for Social Good & Prepare for Jobs
(5 Wochen)

  • Starting the UX design process: empathize, define, ideate
  • Creating wireframes and low-fidelity prototypes
  • Creating mockups and high-fidelity prototypes
  • Designing a complementary responsive website
  • Finding a UX job
Alexander Pankart - Design a User Experience for Social Good Prepare for Jobs Google UX Professional

Google Professional Digital Marketing & eCommerce Zertifikat

7 Kurse zum Thema Digital Marketing & eCommerce – de.coursera.org

Google Digital Marketing & eCommerce
(7 Kurse)

  • Foundations of Digital Marketing and eCommerce
  • Attract and Engage Customers with Digital Marketing
  • Assess for Success: Marketing Analytics and Measurement
  • Think Outside the Inbox: E-Mail Marketing
  • From Likes to Leads: Interact with Customers Online
  • Satisfaction Guaranteed: Develop Customer Loyalty Online
  • Make the Sale: Build, Launch, and Manage eCommerce Stores
Alexander Pankart - Coursera Zertifikat Google Digital Marketing und eCommerce

Kurs 1: Foundations of Digital Marketing and eCommerce
(4 Wochen)

  • Define the fields of digital marketing and e-commerce
  • Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles)
  • Summarize how this program will help prepare you for a career in digital marketing and e-commerce
  • Identify the roles and functions that digital marketing and e-commerce play within an organization
  • Understand the customer journey and the function of journey maps
  • Explain the concept of a marketing funnel
  • Understand the elements and goals of a digital marketing and e-commerce strategy
Alexander Pankart - Coursera Zertifikat Foundations of Digital Marketing and eCommerce

Kurs 2: Attract and Engage Customers with Digital Marketing
(4 Wochen)

  • Identify customer personas and build your target audience
  • Describe the marketing funnel’s purpose and benefits
  • Know how to increase your conversion rate
  • Explain the purpose of SEO and the essential SEO terms to know
  • Use Google Search Console and its reports to monitor a site’s presence in Google Search results
  • Recognize the benefits of SEM and why to do it
  • Understand the fundamentals of Google Ads and targeting audiences
Alexander Pankart - Coursera Zertifikat Attract and Engage Customers with Digital Marketing

Kurs 3: From Likes to Leads: Interact with Customers Online
(5 Wochen)

  • Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
  • Determine how to choose social media platforms for a campaign
  • Understand how to boost engagement on social media
  • Learn how to write, design, and repurpose engaging content for social media
  • Recognize how to use the data gathered from social media analytics as a decision-making tool
  • Learn best practices for presenting a social media report
  • Achieve specific marketing goals through the use of paid social media
Alexander Pankart - Coursera Zertifikat From Likes to Leads Interact with Customers Online

Kurs 4: Think Outside the Inbox: E-Mail Marketing
(5 Wochen)

  • Write effective preview text and subject lines using best practices
  • Create email marketing automation and workflows
  • Build and maintain email lists
  • Write effective email copy
  • Conduct contact management and list segmentation
  • Employ best practices to handle personally identifiable information, or PII, and user data safely
  • Measure and analyze email campaign results
Alexander Pankart - Coursera Zertifikat Think Outside the Inbox E-Mail Marketing

Kurs 5: Assess for Success: Marketing, Analytics and Measurement
(4 Wochen)

  • Plan and allocate the spending of marketing budgets
  • Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns
  • Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance
  • Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project
  • Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign
  • Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared
  • Create charts in spreadsheets for visualization of metrics
Alexander Pankart - Coursera Zertifikat Assess for Success Marketing Analytics and Measurement

Kurs 6: Make the Sale: Build, Launch, and Manage eCommerce Stores
(4 Wochen)

  • Understand essential e-commerce strategies and practices
  • Explain how to conduct market research and product research
  • Set up a mock e-commerce store using Shopify
  • Use Google Ads to engage e-commerce customers
  • Explain how trends and seasonality affect e-commerce businesses
  • Use best practices to create an engaging customer experience online
  • Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery
  • Optimize a checkout flow for customers
Alexander Pankart - Coursera Zertifikat Make the Sale Build Launch and Manage eCommerce Stores

Kurs 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
(4 Wochen)

  • Identify common strategies for building customer loyalty in e-commerce
  • Understand how to successfully manage client relationships and measure satisfaction
  • Monitor an e-commerce store’s performance
  • Update an e-commerce store based on data
  • Complete a portfolio scenario to prepare for job interviews
  • Find, apply for, and prepare for interviews and jobs
  • Put together a portfolio and/or resume to present to employers
Alexander Pankart - Coursera Zertifikat Satisfaction Guaranteed Develop Customer Loyalty Online

Sustainable Fashion

1 Kurs zum Thema Sustainable Fashion – de.coursera.org

Alexander Pankart - Sustainable Fashion Zertifikat - Copenhagen Business School

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